Body Contouring (EMS & Cryolipolysis)
BTL Emsculpt, fat freezing and muscle stimulation
Body contouring covers two main technologies: high-intensity focused electromagnetic muscle stimulation (BTL Emsculpt, Emsculpt Neo) and cryolipolysis fat freezing (CoolSculpting, Zimmer Z Lipo and many others). Emsculpt Neo added simultaneous RF fat reduction to the muscle protocol and drove a strong wave of patient demand. Cryolipolysis demand has cooled from its peak but remains a steady seller with the right marketing.
Machines in this category
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These are the most expensive machines in the clinic and the most marketing-dependent: demand does not walk in the door, it is generated. Model your break-even honestly — an Emsculpt at full price needs a serious protocol volume to wash its face. The used market is active because clinics that under-marketed exit; that is your buying opportunity, but check applicator cycle counts (cryo applicators and EMS coils are lifed parts).
Frequently asked questions
How much does a BTL Emsculpt Neo cost?
New units are typically €120,000+ through BTL. Used Emsculpt (classic) machines appear from €30,000 and Neo units from €60,000 — verify service history and coil condition.
What do clinics charge for Emsculpt and fat freezing?
Emsculpt protocols sell at €600–€1,200 for a course of 4 sessions. Cryolipolysis runs €150–€400 per applicator area.
Is cryolipolysis still in demand?
Demand has settled below its 2019 peak but remains steady. It competes with injectable fat dissolving and EMS platforms — clinics doing well with it lead on visible before/afters and course pricing.