Aesthetic Machine Prices: How We Research Them

The new and used price ranges on our machine pages are researched figures drawn from public sources. They are not completed-sale data, they are not valuations, and they are not quotes. This article explains what that means in practice, where the figures are weak, and how a clinic owner should use them. The ranges are compiled with AI-assisted web research and have not been independently audited, so treat them as a starting point and confirm against written quotes.

What each machine page records

For each of the 13 machines we cover, a machine page holds a small set of figures alongside a description and a demand score out of 5:

• a new list price in euro;
• a low and a high used price;
• the typical cost of one treatment to the clinic (a number, a range, or a description of the consumable);
• the typical price a clinic charges per treatment;
• notes on service support, and on training and warranty where we have them.

When we quote these in articles we call them "our machine page figures", to make clear they are the site's own researched ranges rather than something an outside party certified.

What "researched from public sources" means

Public sources means information anyone could find without special access. It does not mean we have seen sales contracts or invoices. A researched range is our best summary of what the public information points to, expressed as a low and a high figure.

That has some consequences you should know about.

1. It is a range, not a transaction. A used range of €25,000 to €45,000 says "units appear to change hands at around these levels", not "a unit sold for €35,000 last month".
2. It is not tied to a date. Machine pricing moves. A new model launches and the old one gets cheaper. A range that was fair last year may be stale now.
3. We do not attach a source note to every individual figure. If you need to defend a number to a lender or a business partner, you will need your own quotes.
4. Specifications blur. A "used Exion" in public information may be a bare console or a full applicator set. Our range cannot separate them.

How reliable are the price ranges?

The width of a range is the honest signal of how much confidence to have. Our used price table groups all 13 by spread, and three stand out.

We would rather publish these ranges and say plainly that they are weak than quietly narrow them to something that looks tidier. If you see a very wide range on a machine page, treat it as a prompt to ask more questions, not as a price.

Where the figures are most useful

The ranges earn their keep in three situations.

• Sense-checking an ad. If a unit is listed far below the bottom or far above the top of a narrow range, ask why.
• Comparing categories. Whether a HIFU platform costs a third of a body-contouring system, or whether running costs are €12 or €120 a treatment, is useful for planning even if the exact figure is soft. Our cost per treatment table is built for this.
• Starting a negotiation. A buyer or seller who knows the broad band can open a sensible conversation.

They are poorly suited to valuing one specific unit for insurance, tax or a finance application. For that, get an independent valuation.

What the site says about its own information

The site's disclaimer is blunt. It states that prices, running costs and demand indicators are user-contributed estimates that may be wrong or out of date, that nothing on the site is medical, legal or financial advice, and that the site has not vetted or verified any seller, buyer or item of equipment. The same page says automated screening of classified ads checks language and obvious scam patterns only and is not an inspection, valuation or endorsement.

We think a clinic should read that before relying on any number here, and we have written our guides in the same spirit: indicative figures, stated limits.

How to check a figure yourself

Do not take our word for it. A sensible process before any purchase or sale:

1. Note our range for the machine, and whether it is narrow or wide.
2. Collect two or three current asking prices for the same model, and write down exactly what each includes: handpieces, applicators, tips, warranty, service history.
3. Ask a distributor for a written quote on a new unit, so you know the ceiling.
4. Ask the manufacturer or distributor what consumables and servicing will cost over a year.
5. Adjust for condition, using an in-person inspection. Our inspection checklist lists what to look at.
6. Check your regulatory and insurance position with the HPRA and your insurer.

An asking price is also not a sale price. A seller may ask more than they will accept. Our guide to pricing a used machine explains how to think about that gap.

Improving the figures

Marketplace listings can sharpen a range over time, because they show what sellers are asking right now for a specific, described unit. Browse the classifieds to see current asking prices. If you have a machine to sell, listing it is free with no commission, and a well-described ad gives other clinics a real data point. The seller guide explains the process. We do not claim that any listing proves a market price, and an asking price in an ad is exactly that.

If you spot a machine page figure that looks wrong, treat your own current quote as the better evidence, and be sceptical of anything, including ours, that cannot show how it was reached. Prices vary, so always get written quotes and inspect used units before paying.

Sources and notes

Machine figures are Aesthetic Machines Ireland researched ranges, not completed-sale data.

Frequently asked questions

Where do your aesthetic machine prices come from?

They are researched ranges from public sources, summarised as a new list price, a low and high used price, and treatment cost and charge figures. They are not completed-sale data.

Are your used prices what machines actually sell for?

Not necessarily. They indicate where units appear to be priced, not what a specific unit sold for. Actual sale prices depend on condition, included accessories, service history and negotiation.

Why are some price ranges so wide?

Usually because the market is thin, because different generations or configurations share a name, or because our research found inconsistent numbers. EmFace and CoolSculpting are examples on our site.

Can I use your prices for a finance or insurance valuation?

We would not. They are indicative only. Use written quotes or an independent valuation for anything formal.

How often are the price ranges updated?

The ranges are not tied to a date and we do not publish an update schedule, so treat any figure as possibly stale. A current written quote always beats a range.

Does the site verify the prices it shows?

No. Our disclaimer says prices, running costs and demand indicators are estimates that may be wrong or out of date, and that the site has not verified any item of equipment.

What is the difference between an asking price and a sale price?

An asking price is what a seller hopes to get and may be well above what they would accept. A sale price is what was actually paid, and our ranges are not that.